Our Color Theory

Niantic Yoga

New Logo + Colors (2018)

The new logo and branding colors have been designed with care and diligence to honor the past, the present and our continued collective growth and evolution.

The circle was chosen as a sacred symbol.

The circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, the Self, the infinite, eternity, timelessness, all cyclic movement, God – by any name – is a circle whose center is everywhere and whose circumference is nowhere.

The primary color is blue

Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.

The secondary color is yellow.

Yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy.

The third color is orange.

Orange, the blend of red and yellow, is a mixture of the energy associated with red and the happiness associated with yellow. Orange is associated with meanings of joy, creativity, success, encouragement, change, determination, health, stimulation, balance, freedom and fascination. Orange promotes a sense of general wellness and emotional energy that should be shared, such as compassion.


The final component is You. You make us whole, perfect and complete. You and you and you makes us. We blend together our commonalities and our differences. Our joy and our pain. Our growth and our setbacks. Together we ebb and flow, we move and soften, settling into the world each day with new thoughts, new movement, new hope, new gratitude and new perspectives. You will always be the center of us, and there is nothing more sacred, more joyful and more precious than you.

Original Logo:

We honor our past and we take the lessons and memories and add them to our collective consciousness, knowing and believing that we are all one, even as we evolve through time.

Posts you might like